Oreo Cookies

Discussion Topic 1: Based on the video case history, what factors do you think have contributed to making Oreo the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures?
Discussion Topic 2: Describe some of the ways that Oreo cookies are promoted in different countries based on the video case.

Discussion Topic 3: Describe how, and explain why Oreo cookies are co-branded with different brands from their corporate brand portfolio across the globe according to the video case.




For more information on Oreo Cookies read this: https://en.wikipedia.org/wiki/Oreo

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