Inter IKEA Systems B.V.

Ikea is currently trialing smaller stores, 2nd-hand sales, furniture as a service, made-to-order

formats, an apparel line, and various other things. Do you to see these initiatives improving

Ikea’s ability to generate strategic profit? Why/why not? (40%)


How does Ikea’s size impact its strategic decision making?

Discuss the implications for innovation. (30%)


Discuss when a flexible approach to strategic decision-making processes can help address the

uncertainty of allocating resources to innovation and when it cannot. (30%)

Max (total): 2500 words

The assignment is due by 23:59 on 23rd December 2020. For information on  check on this:

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