Ikea is currently trialing smaller stores, 2nd-hand sales, furniture as a service, made-to-order
formats, an apparel line, and various other things. Do you to see these initiatives improving
Ikea’s ability to generate strategic profit? Why/why not? (40%)
2)
How does Ikea’s size impact its strategic decision making?
Discuss the implications for innovation. (30%)
3)
Discuss when a flexible approach to strategic decision-making processes can help address the
uncertainty of allocating resources to innovation and when it cannot. (30%)
Max (total): 2500 words
The assignment is due by 23:59 on 23rd December 2020. For information on check on this: https://en.wikipedia.org/wiki/IKEA
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