Harrison, A., & van Hoek, R. (2011). Logistics management & strategy: Competing through the supply chain (4th ed.). Essex, England: Prentice Hall. ISBN: 9780273730224 (print version); ISBN: 9781447915768 (electronic version).
Chapter 2: Putting the end customer first
- Suggest ways in which logistics can play a part in the marketing mix for:
- a manufacturer of cleaning products like Clean Co (Case Study 2.4)
- a retailer such as Tesco (Case Study 1.1)
- an automotive repair and recovery frim such as Talleres Auto (Case Study 1.6)
- food supplier such as CN and CS (Case study 2.6)
- Explain what is meant by uncertainty in demand forecasting.
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